[Services Account-based marketing](https://martexy.com/services/) B2B strategy & delivery # Account-Based & B2B Marketing Focus on the accounts that matter. Account research, relevant content and coordinated inbound and outbound campaigns. ABM built around your sales cycle and ideal customer profile. [Let’s talk](https://martexy.com/contact-us/)[What we do](https://martexy.com/abm-b2b-marketing/#strategy)  Select · Engage · Measure Account-first thinking ## Align your marketing with your sales cycle. Every B2B business is unique, so our mission is to deliver a highly customized level of service that fits seamlessly into the internal framework. > “The Martexy Media Group, as one of the leading account-based marketing firms, collaborates with the internal team to design an ABM and B2B strategy that is customized to your individual needs. We run the structured and advanced optimized ABM Programs to the account lists in order to achieve the highest SQLs“ Run effective ABM campaigns to reach your target accounts depending on where they are in their lifecycle. We are a full-service B2B marketing company focused on account-based marketing. Our goal is for main account contacts to make up the majority of the contacts on your list. Let’s devote excessive time, effort, and money to promoting and selling to the most important accounts and contacts. Our account-based marketing programs provide unrivaled benefits to business-to-business (B2B) companies. We develop custom solutions that drive concrete outcomes using industry-leading technologies and a highly intelligent team of specialists. Choose Martexy for an effortless, hassle-free experience. Make Martexy your trusted partner by learning more about our ABM marketing services and prices!  A connected B2B marketing approach From the original service page We run advanced ABM Campaigns for B2B Businesses. We prepare all the tier accounts to run the ABM Programs, We have achieved over 70% closure of MQLs in last 6 years of our ABM Processes. Historical performance statements from the original website; not a guarantee of future results. 01 · Build the strategy ## Start with the accounts that matter. Define your ideal customer, plan your channels and connect the tools your team needs.  01 · Account-based marketing ### Account selection We create your ideal customer profile (ICP) using your current revenue and customer info, firmographics, and technographic and then collaborate with your sales team to pick and rate the target accounts within your total addressable market (TAM).  02 · Account-based marketing ### Distribution strategy Before we create content, we develop a plan for distributing it through the platforms that would have the greatest effect on your accounts—both online and offline—as well as ways for the sales team to develop relationships with key account contacts early in the journey.  03 · Account-based marketing ### Martech consulting & integration If you’re just getting started with ABM, we’ll set up a package using the current software stack to help you get started. When you’re ready to scale, we’ll work with you to identify and execute a software stack that suits your needs and budget.  04 · Account-based marketing ### Optimization & execution Your messaging is targeted to the user, your campaigns are optimized for A/B checking, and your dashboard is set up to track metrics by account and tactic. We’ll set up your ABM software and refine it so you can expand from 20 to 200 accounts. 02 · Put the plan to work ## Connected execution, account by account. Once the funnels are implemented and the ICPs have been scheduled in the sprint, we begin the Execution Process where we apply the main programs including Account Reach, IB/OB Campaigns, Reporting and Measurement.  01 · Account-based marketing ### Account contacts & buying groups Your accounts aren’t waiting for you to start marketing to them. We analyze your target accounts and define the personas and purchasing groups associated with each using first- and third-party purpose data. Then, based on their preferences and position in the purchasing process, we provide a system for customized communications and strategies.  02 · Account-based marketing ### Content strategy & development We combine the account analysis and delivery strategies to create a content strategy that outlines how each asset, tactic, and channel can generate excitement at each point of the journey—from interactive landing pages that encourage action to targeted e-mails from sales that prompt contact.  03 · Account-based marketing ### Reporting & measurement To calculate your account scope, reach, and interaction, we’ll set you up to track every click, visit, sales call, direct mail open, and response. Most importantly, we obsess about the kind of income you can obtain and can assist you in demonstrating the effect of ABM on velocity and value.  04 · Account-based marketing ### Inbound & outbound marketing We will help you build “magnetic” inbound marketing. We will target the potential customers — and others who are constantly searching online for ideas — with the aid of inbound messaging, rather than sending out general messages to uninterested viewers. When they arrive at your site, those prospects will find support, advice, and education that is closely linked to the web searches they are performing. Selected partnerships ## Brands from our original portfolio.                  Client perspective ## In our client’s words. [More client feedback](https://martexy.com/testimonials/) > "What really became real was the accounts we have tried to contact and convert for last two years came back with zero results untill Martexy took over the process and generated our SQLs in less than 5 weeks ABM Program"  **Alona Schymchuk** Mercure Wroclaw Centrum Your next step ## Let’s focus on your next opportunity. Share your business goals and audience. We’ll help you define the right approach. [Let’s talk](https://martexy.com/contact-us/) ## Contact details 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. [Email Martexy](mailto:info@martexy.com) --- [View the original page](https://martexy.com/abm-b2b-marketing/) · [All website pages](https://martexy.com/sitemap/)