[Services Google Shopping](https://martexy.com/services/) E-commerce advertising # Google Shopping Ads Put your products in front of the right shoppers. Product feeds, campaign structure, bidding and reporting. A connected approach to Google Shopping for your e-commerce business. [Let’s talk](https://martexy.com/contact-us/)[What we do](https://martexy.com/google-shopping-ads/#campaign-approach)  From product discovery to purchase The opportunity ## Turn product discovery into a clear next step. Google Shopping connects your catalogue with people searching for products like yours. Product listing advertisements, also known as Google Shopping promotions, are a perfect way for eCommerce companies to get their goods in front of more eyes and engage potential customers. Google Shopping is a powerful and flexible tool that can help eCommerce sites accomplish specific goals, such as increasing sales volume or supporting new sales and discounts. Martexy Media Group, a seasoned Google product listing advertising agency, will assist you in putting this flexible online marketplace to work for your business. We’ll help you sell your goods by creating and implementing strategy-driven strategies that maximize conversions while lowering your cost per conversion. When you work with our Google product listing advertising agency, we’ll take over complete control of your ads, leveraging our knowledge of Google’s framework to optimize your performance, increase sales, and help you develop your eCommerce company the way you’ve always imagined. We are a full-service advertising agency that can assist you with all aspects of online marketing. We’ve got you covered if you want to use Google text advertising, Display ads, or Remarketing ads. We can also set up other types of advertising, such as Facebook or Instagram ads if that’s something you’re interested in. Whatever you want, our organization will most likely be able to provide it or will be able to guide you in the right direction. We have built a successful marketing team that are using our advanced AI tools and fully automated Google Shopping Ads Strategy to build your successful campaigns!  Product-led advertising Connected expertise - Campaign strategy - Feed optimization - Bidding & targeting - Reporting & support What we do ## A connected approach to Shopping. From campaign structure to the details in your product feed, every part works together. Step 01 ### A clear campaign structure We’ll use our experience managing product listing advertising to create Google Shopping campaigns that are effective and optimized. We’ll keep generic term bids low, prioritize more specific words, and prioritize spending in areas that will offer you the best possible competitive advantage. We’ll emphasize a simple, intuitive, funnel-like campaign framework to ensure that you have high visibility into your various campaigns and their results.  Campaign structure built around your products Step 02 ### A product feed made for discovery If the individual product listing advertisements don’t attract shoppers, then a well-structured Google Shopping campaign will only go so far! Working with you to build an integrated shopping feed is one of our Google Shopping management services: We’ll write evocative, keyword-rich titles and descriptions, then combine them with enticing visuals that will pique a viewer’s interest. When special images are needed for maximum interaction, our designers will create them.  Product titles, descriptions and imagery Step 03 ### Test, learn and optimize When you work with a seasoned product listing ad agency like Martexy, we’ll test bids, keywords, and advertisements on a regular basis to ensure continuous improvement. We’ll refine campaigns based on end-to-end attribution, analyzing the keywords, goods, devices, and audiences that are driving the most conversions for your eCommerce company.  Performance insights that inform the next decision Targeting & bidding ### Put your budget where it matters. We know all the tips and tricks to make Google Shopping work for you and your company as an experienced Google Shopping agency. We use Single Product Ad Groups (SPAGs) to offer your items a specific, regulated bidding structure as part of our Google Shopping management. We’ll also run retargeting campaigns for consumers who have already shown interest in your company and its products, reducing ineffective and unnecessary spending elsewhere. Search relevance ### Filter out the wrong searches. Negative keywords are used effectively to ensure that your advertisements do not appear for meaningless search terms that cost you money but never result in a conversion. If customers are looking for goods you don’t sell, features your products don’t have, or unique brands you don’t endorse, our Google Shopping management services can ensure you aren’t spending money on the vast majority of keywords that will seldom convert. Management & measurement ## The infrastructure behind your campaigns. Merchant Center, ongoing optimization and reporting, kept connected to your business.  Merchant Center setup and support ### Google Merchant Center Google Merchant Centre is a powerful tool that allows you to upload your product listings to Google Shopping and make them accessible to shoppers around the platform. We will help you with everything from setting up a merchant center to dealing with disapprovals and warnings. Having someone else handle this important aspect of campaign setup and results on your behalf ensures that your advertisements appear correctly and simplifies your Google Shopping seller experience. For several eCommerce companies, Google Shopping has proven to be a profitable marketing channel. It used to be called “Product Listing Ads,” and it’s a perfect way to increase product exposure, outperform rivals, and generate sales. We can effectively set up and run a profitable Google Shopping campaign for you, whether you’re a small business just getting started or an established brand. We understand what motivates people to perform well. Our tried-and-true tactics, as well as our collaborative approach to working and one-of-a-kind Google collaborations, ensure that you get the most out of your Google Shopping campaigns. We’ve built a data-driven, granular approach to Google Shopping campaigns, mixing deep consumer experience with business data including stock levels, product margins, and promotional ranges, and integrating these into our results-driven strategies. ### Shopping Campaign To remain ahead of the competition, our campaign management service focuses on optimizing the ROI of your shopping campaigns through intelligent bidding, data-driven targeting, and persona-based modeling. You’ll work with a dedicated team of Google eCommerce experts who will meet with you on a regular basis to discuss results and share bid strategies and campaign improvement ideas. ### Product Feed Any good Google Shopping campaign starts with optimizing your product feed. It’s in charge of the search word that your Shopping Ads appear for, and it can help you get a better return on your ad spend. Our advanced tools and a team of professional analysts will work with you to ensure that your product feed is constantly optimized for maximum performance. ### Reporting & Insights It’s all about the outcomes. They’re key to enhancing profitability and increasing return on investment. We track and fine-tune your Google Shopping campaigns on a regular basis, using advanced optimization strategies to ensure increased exposure and efficient budget allocation. All we do is backed up with accurate reporting, so you really know what outcomes we’re seeing and how we’re improving.  Creative development and campaign collaboration Client perspective ## In our client’s words. > “We have tested all the channels to run our marketing campaigns for our Home & Kitchen brand Hommerch and we also hired different agenices for running our campaigns but never had a success, however we were suggested to contact Martexy Media Group to consult about our marketing strategies, MMG built a crazy Google Shopping Ads Strategies and scaled our business very rapidly." Hommerch [More client feedback](https://martexy.com/testimonials/) Your next step ## Let’s connect your products with the right shoppers. Tell us about your business, your audience and the campaign you have in mind. [Let’s talk](https://martexy.com/contact-us/) ## Contact details 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. [Email Martexy](mailto:info@martexy.com) --- [View the original page](https://martexy.com/google-shopping-ads/) · [All website pages](https://martexy.com/sitemap/)