Advanced PPC Marketing
One of the most significant benefits of paid search (PPC) is the level of influence it provides advertisers over their promotional message and budget.
“Our paying search experts are dedicated to making clients’ advertising function as hard as possible to achieve optimal efficiency and ROI. We reliably deliver excellent results, as these paying quest case studies demonstrate, thanks to a deep understanding of creativity and best practice, a finger on the pulse of new developments, and experience in using (and creating) industry-leading technologies.”
What We do in a Nutshell !
Paid advertising offers numerous ad formats that our team can use to reach your target audience on many different platforms. You must take advantage of these different advertising options because different PPC ad types can help you drive better results.
Our paying search experts are dedicated to making clients’ advertising function as hard as possible to achieve optimal efficiency and ROI. We reliably deliver excellent results, as these paying quest case studies demonstrate, thanks to a deep understanding of creativity and best practice, a finger on the pulse of new developments, and experience in using (and creating) industry-leading technologies.
At Martexy, we have over 10 years of experience working with different types of PPC ads. If you need help getting started with figuring out the right ad format for your business, contact us online or call us today at tellus@martexy.com to speak with a strategist about our paid advertising options.
How we run Advanced PPC Campaigns?
Search Ads
Display Ads
Social Media Advertising
Remarketing Ads
Google Shopping Ads
Local Service Ads
Gmail Ads
Instream Ads
Search Ads
The most popular advertisements you’ll find in search results are search ads. These PPC advertisements appear at the top and bottom of Google’s search pages. These ads would be labeled with the word “ad” to signify that they are paying material.
First and foremost, we start to create an effective search ad by choosing your keywords. We aim to reach leads looking for your products or services, so we’ll want to make sure to select relevant keywords first. Then we’ll enter an auction to pay for your ad’s location until we’ve chosen your keywords. Finally, we intend to determine your overall price, which is the most you’re willing to pay any time someone clicks on your ad.
We will start running your PPC search ad once we have your placement.
This is one of the many different forms of PPC promotions that can be used to generate new leads for your business. It’s one of the most popular types of marketing that produces good outcomes for the business.
Display Ads
We use the same process for display ads as we do for standard PPC ads. Our goal is to decide how much you pay when someone clicks by setting your bid number.
The most significant distinction is that we should get Google to accept your ad script. We will make sure that your ads don’t violate Google’s terms and ads policies.
Following that, we’ll choose industry-related pages where your advertisements will run, since picking the right locations means that you’re meeting leads who want to hear from you.
Display advertisements are a perfect option if you want to keep your company in front of your audience’s mind. It’s one of the many forms of paid ads that can help people learn about your business.
Remarketing Ads
One of the kinds of PPC campaigns we may run to re-engage your audience is a remarketed ad. Google’s remarketing code, also known as a tracking pixel, is needed for remarketed advertising. You can simply add this pixel to your Google PPC campaign if you already have one.
We can conveniently embed this monitoring pixel on your web to get a better idea of how your visitors interact with your sites. It assists us in determining which product or service pages the audience visits.
They’ll be sorted into the relevant lists after they leave your platform. For your campaign, we will create various lists that segment your audience based on their acts. People who visit Product Page A and Product Page B, for example, maybe on two different lists.
These leads will begin showing advertisements for that specific product until we put them on the appropriate list based on their behaviors.
Invest in remarketed advertising if you want to get conversions from people you know are interested in your brand. You should be assured that we can assist you in attracting qualified leads who will prefer your company over the competition.
Google Shopping Ads
Another kind of paid advertisement that your company may use to help leads find your products is Google shopping ads. Above the key Google search results, these advertisements run in a carousel format. It enables users to preview goods and prices before visiting a website.
To begin using a Google shopping ad, we’ll create a new advertisement in your Google Ads account and choose “Shopping” as the campaign form.
Once we’ve chosen your campaign-style, we’ll set up important information like:
- Campaign name
- Country of sale
- Bid amount
- Inventory filter
- Daily budget
- Devices ( mobile, computer)
- Location
We’ll get the ad up and running once we finish filling out this stuff.
Since the customer is told well before clicking on the listing, this style is one of the most popular forms of PPC campaigns. They are aware of the item and its cost. They’re more likely to click on your ad and become a client if those two things match their needs.
Gmail sponsored Promotions
We may also find interesting leads on many sites. We will reach out to interested leads right in their inbox using Gmail-funded promotions. Gmail sponsored ads appear at the top of a user’s inbox.
How we do it?
To build Gmail ads, we must go to the Google Ads app. To begin, create a new campaign and select the Display ads option, which will display the Gmail campaign as an option. We’ll need to set up the following while we’re in there:
- Goals
- Campaign type
- Targeting
These advertisements are sent to users depending on their preferences. Ads in Gmail can be targeted by:
- Affinity audiences
- In-market
- Demographic
- Customer match
We will certainly do Gmail sponsored campaigns, which are an excellent option for your company if you choose to participate in one of the more unusual forms of paid ads.
Local Service Ads
One of the most exclusive forms of paid ads is a local service commercial. Only a few markets are eligible for this advertising option, including:
- Plumbers
- HVAC companies
- Locksmiths
- Electricians
- Garage door companies
If your company fits into one of these types, we will place a local service ad for you. These utility advertisements work in a different way than conventional Google ads.
Setting up a local service ad is simple and only takes three steps.
- Register as a service provider: We’ll ask you to tell us where you’re based and what services you include.
- Set your budget: For new clients, we can figure out how much you want to spend each week.
- Start your Google ads: When you’re ready for new users, we’ll toggle on your ads, and we’ll stop them if you’re booked up or gone.
Local service commercials are excellent for attracting local consumers to your establishment. It’s one of the many forms of paid advertisements that will help you generate more local leads for your business.
Social Media Marketing
One of the most common forms of paid advertisement is social media marketing. These advertisements feature in various platforms’ social media accounts. It’s a fantastic way to communicate with people on social media.
To begin using social media advertising, we try to find the best platform for your business. We have a variety of social media sites from which to select, including:
They are the most widely used platforms for businesses to interact with their customers. Our goal is to choose your platform based on where your target audience spends the most time.
We can begin creating your ad once we’ve developed your website. We may use a range of formats on many social media sites. What you intend to do for your campaign will determine the format.
Social media ads also offer advanced targeting. We can target leads more precisely, which is why companies love using social media to reach valuable leads.
For instance, if we run a Facebook campaign, we might target people based on:
- Interests
- Education
- Demographics
- Location
- Behaviors
This specific targeting enables us to reach leads more interested in your business.
Instream Ads
YouTube videos contain instream ads. If you’ve ever watched YouTube videos, you’ve probably seen some kind of commercial before or after the show.
We’ll pick the video campaign form in your Google Ads account to get started with your video campaign. We’ll give your campaign a name and decide your bid strategy after you’ve chosen the video alternative.
We’ll also provide a budget for you. Your campaign’s budget and dates will be determined by us. This choice lets you choose how much you want to invest per day and how it fits into your total budget.
We’ll go into the “Networks” segment after we’ve set up the details and determine where you want your video ad to show. The following networks are available to us:
- YouTube search results
- YouTube videos
- Video partners on Display Network
We’ll pick who you want to target and where you want your ad to run after you’ve decided where you want it to appear. We’ll start running your instream ad as soon as we finish filling out all of the necessary details.
Paid advertising offers numerous ad formats that our team can use to reach your target audience on many different platforms. You must take advantage of these different advertising options because different PPC ad types can help you drive better results.
WE WANT TO WORK WITH YOU, NOT FOR YOU.
Our best partnerships are those that are straightforward and, at times, painfully frank. However, we recognize that trust is the foundation of all good, truthful relationships.
There are several aspects to trust. Quality is the most apparent. You’re going to be obsessed with us while we’re going hard! But what about in the beginning, when we haven’t yet proven ourselves, or if we hit a snag?
In this case, we rely on transparency. We’ll be obsessive about setting up analytics and conversion monitoring correctly. We’ll make sure you have e-commerce monitoring set up on your site if you need it. We can also monitor incoming phone calls if that’s something you need. We’ll give you the information you need to calculate a customer’s lifetime value.
We’re not here to make commitments or have justifications. Instead, we’d like to engage in proactive dialogue with you and your team.
ROI and Conversion-Centric Campaign Optimization
DESIGNING A UNIQUE BRAND EXPERIENCE.
Martexy will assist you if you’re searching for one of the best pay-per-click companies to run your campaign for you. We won’t just write an ad copy for you and then disappear; we’ll walk you through every phase of the PPC process.
We previously described the significance of reviewing your ad performance to ensure that you’re generating as many conversions and traffic as possible.
Don’t worry, we’ll take care of it as well. We track your campaigns’ efficiency, A/B test landing pages, and ensure that your keywords are successful at generating leads.
Every step of the way, we’ll let you know how your campaign is doing and make informed recommendations on how to proceed.
APPLYING MARKETING AND PSYCHOLOGY TO SOLVE BIG DATA PROBLEMS.
Simple inferences on what works well and what does not can be made by any amateur PPC expert or automated script. We go a step further to figure out why. We’re on a mission to figure out not only what works, but why it works and how it can be repeated.
Our team is made up of seasoned digital marketers with diverse expertise in analytics, psychology, statistics, and customer behavior.
As a result, we enjoy performing multivariate analyses, regression analysis, and data extraction into pivot tables. Once we’ve discovered a pattern, we’ll hypothesize on what’s causing it and conduct additional experiments to confirm our hypothesis.
Attribution modeling and its role in assessing campaign success is also something we regard highly. Our team recognizes that the buyer journey is a complex process, and we’ll be laser-focused on determining the best combination of ad frequency and messaging over time to turn your users into buyers.
STAGNATION AND COMPLACENCY ARE THE ENEMIES
You’re looking for an AdWords management company that can help your campaigns consistently outperform the competition. We’re not expecting to hit a home run in the first month (although it does happen!).
Our approach focuses on creating a marketing framework that can scale over time, generating structured data that can be interpreted with confidence, and assisting you in growing your company through paid ads and our Google AdWords management services.
We take growth seriously, and we don’t deserve your business unless we can clearly demonstrate why your money is better spent with us. And we’re working hard to earn your company.
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