The Martexy journal

Marketing insights.
A clearer perspective.

Ideas, questions and creative inspiration to help you think through your next move.

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The reading room

5 articles

Creator marketingFeatured read

From affiliate partnerships to exclusive offers: seven ways to turn creator relationships into meaningful campaigns.

7 min read

E-commerce

A closer look at the challenges of online retail, from finding the right products to customer loyalty and data security.

5 min read

Marketing strategy

The questions worth asking before you choose an agency: experience, tools, goals, reporting and the people behind your campaign.

8 min read

Marketing strategy

Understand affiliate programs, networks and publishers, and explore the questions behind building an affiliate marketing partnership.

8 min read

Advertising

A journey through memorable brand campaigns and the storytelling, humour and creative ideas that made them stand out.

5 min read